The Holland Fresh Group is just another name for HBAGgroenten en fruit.
It is used with presentations abroad, as the original Dutch name will be hardly pronounceable. The Holland Fresh Group cares for a joint presentation of Dutch companies at trade fairs. Usually, it displays with Fruit Logistica in Berlin and PMA in the USA.
HBAG is the professional organisation for the Dutch trade with potatoes,
fresh fruit, vegetables and flowers. Its job is quite comparable with a Chamber
of Commerce, but restricted to the mentioned tradingcompanies.
Because of its largeness, HBAG is divided into three divisions.
See www.hbag.nl (Dutch language)
HBAGgroenten en fruit is the organisation for the 1.300 trading companies
with fresh fruit and vegetables.
HBAG counts for registration, statistics, legislative information, trade promotion
and logistic affairs.
It has a limited scope, as the Dutch association for the fruit and vegetables
trade, Frugi Venta, counts for the majority of interests.
See www.frugiventa.nl